The Love/Hate Relationship Between IT and Marketing

Within the first month of his employment, the new IT guy called a meeting with myself and a few of the executives to talk about why everything we were doing online was wrong and how he was the only one who knew what to do and how to fix it. (that may be a somewhat…

I scared Hollywood away with my social marketing prowess

StorageMart’s social marketing strategies intimidate Hollywood. That’s right, I recently had an opportunity to do a ‘services swap’ and offer free extremely discounted storage to Heather Graham’s production company in exchange for some photo ops of the actress. Heather’s crew approached us with the idea and my marketing crew and I were excited to have…

How Google My Business Serves the Underworld

Why is Google My Business like the book smart kid who is mildly dysfunctional in real life? Google’s local listing platform (I say that descriptive term because I never really know what it’s called these days. PDiddy Puff Daddy +Local – who can keep up?!) is a nightmare to manage all 147 local StorageMart addresses.…

How to Analyze Your Facebook Ad Performance

“Big data is big nonsense” said Dennis Yu, who challenged attendants of BlitzU to draw real, actionable knowledge from their data analysis. In order to avoid data overload, marketers have to recognize when data is just noise versus when it becomes information. Data, or analytics, should be measured in pairs or groups so you see…

I Failed At Facebook And Won

How do you find what works for your Facebook fans? Just ask HotLou! Lou runs hundreds of Facebook pages, including my new favorite, TwigTheFairy. His success comes in thinking creatively and then measuring and testing over and over again. Lou’s energetic chat with my fellow Blitz University colleagues was not only practical (I walked away…

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