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How to Analyze Your Facebook Ad Performance

“Big data is big nonsense” said Dennis Yu, who challenged attendants of BlitzU to draw real, actionable knowledge from their data analysis. In order to avoid data overload, marketers have to recognize when data is just noise versus when it becomes information. Data, or analytics, should be measured in pairs or groups so you see…

I Failed At Facebook And Won

How do you find what works for your Facebook fans? Just ask HotLou! Lou runs hundreds of Facebook pages, including my new favorite, TwigTheFairy. His success comes in thinking creatively and then measuring and testing over and over again. Lou’s energetic chat with my fellow Blitz University colleagues was not only practical (I walked away…

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